So.. What’s In It For Me?

Writing good sales copy. It’s the key for making more money from your sales letters. In today’s world, people have short attention spans. People want the answer to their problems right away. In a world where answers to questions are just a Google search away, it’s increasingly difficult to get people to continue reading long sales letters. The key is to ...

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Top 5 Biggest Mistakes Marketers Make

Sometimes when I’m working away, researching, programming, creating copy.. whatever. I have an “AHA!” moment. These moments often result in deep changes to my thought process, deep changes to my marketing process, and occasionally the pangs of regret for not realizing something sooner! In fact.. this site was the result of an “AHA!” moment. I realized I had been spending ...

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